SPORTS LICENSING

A Whole New Ballgame

The Modern Sports Fan and the New Realities of Sports Licensing.
No business entity has the contracts in place and capability to alter the global sports licensing landscape over the next decade more so than Fanatics. Founded in 1995 and led by longtime industry dealmaker turned NBA minority owner Michael Rubin, the Jacksonville, FL company operates more than 300 online and offline stores, including the e-commerce businesses for the NFL, MLB, NBA, more than 200 collegiate and pro teams, NASCAR, MLS and PGA. (Read the Full Story)
Technology

From Gadgets to Garments

What’s Next for Wearables: A Wardrobe of Smart Products
The latest innovations in wearable technology are taking the category to a whole new level with products designed to enhance everyday experiences from sport to sleep and from wellness to workout. Fitness trackers and exercise-specific devices have laid a solid foundation for wearable tech in the market place, and indeed, there is much innovation taking place in this area. Beyond the gadgets, these days excitement is growing about the role softgoods will play in the evolution of wearables. (Read the Full Story)
Performance Underwear

For the Gym & Beyond

Sporty Skivvies Take Center Stage in Active Situations.
Launching for Spring 2019, Marmot’s new underwear collection targets young, active types “not looking for another everyday piece of underwear, but one for specific activities like the climbing gym or the trail,” says Bianka Ventura, category manager for underwear and baselayers at Newell Brands. Fabrics are lightweight, breathable, quick-drying and odor resistant. Product features for men include a soft waistband, flip-out fly, supportive seaming and a jewel harness. For women, specific patterning eliminates side seams to prevent chafing and enable harness/backpack compatibility. (Read the Full Story)
RETAIL REPORT

School Days, Shoe Daze

Retailers Are Ready for the Fall Footwear Rush with Key Product and Smart Promotions.
As the dog days of summer wear on, footwear retailers across America are prepping for fall fashion and an influx of kids (and parents) looking to get set for the school year. To get them excited, retailers are banking on trusted brands such as Nike and Vans, as well as resurgent players like Fila and Diadora, and rolling out new promotions rooted in community outreach to set their shops apart. (Read the Full Story)

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Q2 - MAY 2018 ISSUE
Retail innovation

Breathing New Life into Retail

A look at major players outside of the sporting goods retail channel reveals some innovative ideas energizing the brick-and-mortar experience.
Retailers looking to enhance their in-store experience by adding a profitable wellness component might want to take a lesson from Saks Fifth Avenue. The upscale department store recently added Salt Rooms to a special area called The Wellery, which also features fitness classes, an indoor golf range and healthy snacks and drinks. (Read the Full Story)
RUNNING RETAIL

Running Power

Major players in run retail strive to deliver in a competitive market.
Fleet Feet, JackRabbit and Road Runner Sports are all racing to keep up with today’s consumer. Combined, they have more than 270 stores, about 22 percent of the total doors in the run retail marketplace. They share common challenges and opportunities. And all of the biggest retailers in the running business are striving to deliver a consistent experience to their shoppers in their stores and online as they battle for market share in a crowded competitive marketplace. (Read the Full Story)
HOSIERY

The Athletic Sock Scene

Brands Present Perfect Hosiery Pairings for Running, Hiking & Studio Activities.
Specific sports can call for specific socks. Historically, “running and cycling require bold color and pattern as a baseline for entry,” says Molly Cuffe, director of global communications for Smartwool. Meanwhile, hiking collections tend to be more classic in aesthetic as “we tend to take our color cues from more nature-inspired palettes,” notes the exec. Studio is an evolving category with gripper technology and graduated compression at the forefront, with some brands benefiting in category crossover. Here are some other trend pockets that brand execs are seeing in marketplace. (Read the Full Story)

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