Cover Story

The Gamechangers

Let’s face it — when it comes to the sporting goods industry, the game itself is changing. Retail closures, consolidation, vendors selling direct, online competition, the new, demanding consumer. These are all challenges in the marketplace. Yet there are retailers and manufacturers out there scoring points. (Read the Full Story)
Retail profile

80 Years 80 Reasons

Kittery Trading Post has been successful for eight decades.
There’s a reason Kittery Trading Post, the iconic everything-for-the-outdoors store located conveniently right off our Route 95 on the New Hampshire-Maine border — no one heading up north from Massachusetts skips stopping in for gear — has been an industry standard for 80 years. (Read the Full Story)
Hosiery

The Socks as Foot Soldier

Brands are stepping up with high-tech styles that go the extra mile.
Socks, whether they’re running marathons, hiking tough trails or just walking around the great outdoors, are continuing to refine themselves through technology and style. Regardless of activity, customers are demanding socks that are comfortable, form fitting, durable and versatile enough to run from the gym to the office. (Read the Full Story)
RUNNING

Making Waves in 2019

News and Product Updates from Around the Running Market.
Knit uppers are turning into a staple as we head into 2019. Mizuno is launching knit technology in its latest shoe introduction, the $130 Waveknit R2 for Spring 2019. The style introduces a new perspective on the brand’s Wave technology, combining the stability and cushioning of its Wave technology with a knit upper that delivers both performance and style. (Read the Full Story)

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AUGUST 2018 ISSUE
SPORTS LICENSING

A Whole New Ballgame

The Modern Sports Fan and the New Realities of Sports Licensing.
No business entity has the contracts in place and capability to alter the global sports licensing landscape over the next decade more so than Fanatics. Founded in 1995 and led by longtime industry dealmaker turned NBA minority owner Michael Rubin, the Jacksonville, FL company operates more than 300 online and offline stores, including the e-commerce businesses for the NFL, MLB, NBA, more than 200 collegiate and pro teams, NASCAR, MLS and PGA. (Read the Full Story)
Technology

From Gadgets to Garments

What’s Next for Wearables: A Wardrobe of Smart Products
The latest innovations in wearable technology are taking the category to a whole new level with products designed to enhance everyday experiences from sport to sleep and from wellness to workout. Fitness trackers and exercise-specific devices have laid a solid foundation for wearable tech in the market place, and indeed, there is much innovation taking place in this area. Beyond the gadgets, these days excitement is growing about the role softgoods will play in the evolution of wearables. (Read the Full Story)
Performance Underwear

For the Gym & Beyond

Sporty Skivvies Take Center Stage in Active Situations.
Launching for Spring 2019, Marmot’s new underwear collection targets young, active types “not looking for another everyday piece of underwear, but one for specific activities like the climbing gym or the trail,” says Bianka Ventura, category manager for underwear and baselayers at Newell Brands. Fabrics are lightweight, breathable, quick-drying and odor resistant. Product features for men include a soft waistband, flip-out fly, supportive seaming and a jewel harness. For women, specific patterning eliminates side seams to prevent chafing and enable harness/backpack compatibility. (Read the Full Story)
RETAIL REPORT

School Days, Shoe Daze

Retailers Are Ready for the Fall Footwear Rush with Key Product and Smart Promotions.
As the dog days of summer wear on, footwear retailers across America are prepping for fall fashion and an influx of kids (and parents) looking to get set for the school year. To get them excited, retailers are banking on trusted brands such as Nike and Vans, as well as resurgent players like Fila and Diadora, and rolling out new promotions rooted in community outreach to set their shops apart. (Read the Full Story)

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